work it.
With over 15 years of experience in marketing, advertising and communications working on some of the worlds best and most renowned brands, I now help companies, organizations and businesses realize their fullest potential. Whether you are a brand new start-up or an established legacy brand, we will help to define and articulate a message that resonates with audiences and drives the success you deserve.
Past Collaborations
Adjunct Professor: Culture Vulture for Creatives
NEW INC: Dedicated Mentor - 2022
Services
1-on-1 Business Coaching
If you are struggling to find clarity, or reach your goals, I am here to support you in your journey of business growth. We will realign with your purpose to ignite your passion as fuel for your business.
Brand & Marketing Consultation
Offering a wide range of services for every stage of brand growth including Brand Strategy & Positioning, Partnerships & Events, Marketing & Communications Planning, and Creative Workshops.
Speaking & Professional Development
Sharing my insight is a privilege and honor, and I tailor every engagement and talk to the audience. I bring an somatic, and human experience to company meetings and corporate workshops.
Case Studies & Previous work
PERRIER - REDEFINING AN ICON FOR A NEW GENERATION, A CULTURAL RELEVANCE STRATEGY
In its prime Perrier was a staple at Studio 54 and was a favorite of artists, creators and counter culture. In recent years, the brand felt they were losing this cultural relevance and looked to create a new cultural strategy that could inform sales, marketing, partnerships and influencer activation. Through a process of discovery and strategic development, a core opportunity was developed to once again claim Perrier’s rightful place in culture.
Primary and Secondary Research including In-Person Interviews, Strategic Development, Value Proposition & Testing, Execution & Activation
MOXY HOTELS - PLAY IS SERIOUS BUSINESS, BRAND strategy development
With a growing footprint in the travel category, Moxy needed to identify a core brand strategy that would unite all properties while bringing to life the experience of staying at a Moxy. The Moxy experience is unique and resonates with a very different millennial traveler who loves unexpected experiences and surprise encounters. A strong strategic platform and communications strategy ensured all properties and communications would support the overarching value proposition and position in the marketplace.
Primary and Secondary Research, Strategic Development, Communication Platform Exploration & Planning
Dark Horse Wine - Never Underestimate A Dark Horse, Campaign Development
In a crowded and highly fragmented market, Dark Horse needed to stand out, both in it’s brand positioning and in its presence in-store. In order to do this, we needed a strong point of view and driving insight to inspire creativity and communications. In even the greatest triumphs, we see that at some point we have all been underestimated, and that doubt is was propelled us forward to prove everyone wrong. As a brand that also ‘punches above it’s weight’ the name of the brand was the idea for the brand, and in this case, Never Underestimate A Dark Horse.
Primary and Secondary Research, Strategic Development, Communications Planning, Execution & Activation
